The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Baierl Subaru dedicated locally to the Love Promise?

Baierl believes in creating better communities. It's why we support numerous charities and philanthropic efforts throughout our region. In recent years, Baierl has made substantial contributions to the University of Pittsburgh for the Baierl Recreation Center, the Baierl Family YMCA, the Baierl Cancer wing at Passavant Hospital, the Sarah Heinz House and most recently LaRoche College. We also support a variety of other causes such as the North Allegheny Baierl Center, Imani Christian Academy, Cranberry Township Community pool, Pine Township Community Center, North Hills Youth Ministry and many more great charities. We enjoy being part of the community and supporting so many incredible causes that make our home a better place.

Western PA Humane Society
Fred Roger's Center, Sarah Heinz House, La Roche College
Baierl Family YMCA, Boys & Girls Clubs of Western PA, Cranberry Twp Community Pool, Pine Twp Community Center
Baierl Cancer Wing at Passavant Hospital, University of Pittsburgh Baierl Recreation Center
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Baierl Subaru

Subaru and Baierl Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Light the Night Walk 2020  –  michael g

On October 17th 2020. Baierl Subaru joined in the Light the Night Walk sponsored by Subaru Share the Love benefiting the Leukemia & Lymphoma Society. Our team consisted of Garrett Goss as the Captain, Kari King, Michael Salati and Nick Abraham. Together they raised $1,080.00 for the Leukemia and Lymphoma Society.

Leukemia & Lymphoma Society Light the Night Walk  –  Michael G

A Love Promise Story, the Leukemia & Lymphoma Society Light the Night Walk October 2020. Thank you to all who came out to sign the 2020 wrapped Subaru Outback. An a special thank you to Jean Deisch for being our survivor representative and sharing your story at Baierl Subaru. This event was open to everyone we had several Owners, new customer and employees sign and write messages of hope on the 2020 wrapped Subaru Outback.

Baierl Subaru Loves Learning  –  Lauren M

Lee Baierl and Jim Lokar with Baierl Subaru donated approximately 150 books to Quaker Valley Elementary Schools on Monday, September 30th as part of the Subaru Loves Learning program. The books were donated by Baierl Subaru and small personalized notes were given by their customers. Each of the books donated featured of a STEM (Science Technology Engineering Mathematics) theme. Book title suggestions were provided by Edgeworth Librarian Mrs. Gabriella Miller. Thanks so much Baierl Subaru!

Baierl Cares: Comforting Cancer Patients  –  Breanna S

Baierl Subaru wants to show local cancer patients that they aren’t alone in their fight against this terrible disease. So for the fourth straight year, Baierl partnered with The Leukemia & Lymphoma Society (LLS) on their month-long “Subaru Loves to Care” campaign. On June 27, Lee Baierl, the dealership’s General Manager, had the opportunity to deliver blankets to patients receiving treatment at UPMC Hillman Cancer Center at UPMC Passavant in Pittsburgh. Baierl Subaru generously donated 80 blankets to the facility along with 70 messages of hope written by Subaru customers, meant to inspire these patients throughout their battle. The UPMC Passavant staff was thankful to receive these blankets because they’re so useful for patients who get cold during treatment. Some of the patients Lee visited were already wrapped up in blankets that they’d brought from home. Not only were they thrilled to have a new blanket that they can keep just for treatment, but they truly appreciated knowing that someone else cares about what they’re going through. LLS owes a debt of gratitude to everyone at Subaru of America and Baierl Subaru for making this program possible. Thank you for joining us in our mission to cure blood cancers and to improve the lives of patients and their families throughout our local communities.

Baierl Subaru Employees Volunteer at iBike@QV  –  Jason H

Lee Baierl and his team at Baierl Subaru (Jim, David, Nick, Adam, & Jennifer) volunteered at iBike@QV the week of June 17-21. iBike@QV is a bike camp for people with special needs hosted by Quaker Valley School District and operated by the non-profit, iCan Shine. Since 2007, iCan Shine and its' dedicated volunteers have taught over 20,000 individuals with special needs to ride a conventional two-wheel bicycle. The volunteers from Baierl Subaru provided quality learning opportunities for two riders in particular, Chris and Allyse, and developed meaningful relationships throughout the week, empowering the riders and promoting inclusive practices. The volunteers worked for five days to encourage the riders, maintain the riders' interests, excite the riders about riding a bicycle, and run alongside the riders as they learned to ride. This is the third year that Lee Baierl has volunteered and represented the Baierl Automotive Group at this camp. Baierl Subaru deserves significant recognition for their time and efforts that they devoted to Chris, Allyse, and the entire iBike@QV team (shown in third picture). Thank you, Baierl Subaru, for your commitment to helping others, your devotion to the community, and your promotion of inclusion for all individuals! First picture L-R (Nick, David, Chris, Lee, & Jim) Second picture L-R (Adam, Allyse, & Jennifer) Third picture L-R (Jason, David, Jenna, Nick, Lee, Jim, Chris, Adam, Allyse, Jennifer, Brenden, Gino, Eli, Cole, Jenna, Genna, & Steven)

Baierl Subaru Loves Pets  –  Joe M

This October, Baierl Subaru supported the Southwest PA Retriever Rescue Organization and Shades of Grey Sanctuary for the Subaru Loves Pets Event. They hosted an on-site pet adoption event with adoptable dogs and Tiny Cause, a non-profit whose proceeds from homemade treats go to no-kill shelters. Throughout the entire month of October, customers and employees collected donation items to help support SPARRO and the animals they care for.

Baierl Subaru Donates Books to QVSD Schools  –  Lauren M

Students at Edgeworth and Osborne Elementary Schools in the Quaker Valley School District received dozens of brand new books and school supplies on October 3, 2018. The books were donated by Baierl Subaru, the customers, and staff. Baierl Subaru's General Manager, Lee Baierl, and General Sales Manager, Jim Lokar personally delivered all of the books to Osborne principal, Mr. Aaron Rea and Edgeworth principal, Mrs. Carol Sprinker. Baierl Subaru partners with local schools each year to provide books and school supplies through their annual "Subaru Loves Learning" program. We are so grateful for Baierl Subaru's commitment to children and their learning! Pictured left to right - Aaron Rea, Jim Lokar, Lee Baierl, and Carol Sprinker.

Baierl Donations Help Passavant Cancer Patients  –  Breanna S

Patients at the UPMC Hillman Cancer Center at UPMC Passavant on June 27 were overjoyed to receive a surprise courtesy of Baierl Subaru. The dealership distributed 80 blankets as well as uplifting care card messages handwritten by Baierl’s customers and staff. Baierl Subaru’s General Manager Lee Baierl and Internet Sales Manager Mike Goessler worked with staff members from the UPMC Hillman Cancer Center, Passavant Hospital Foundation, and The Leukemia & Lymphoma Society (LLS) to “share the love” with patients in the Cancer Center. Lee and Mike personally handed blankets out to men and women receiving treatment and took the time to get to know them one-on-one. One man was finishing his in-patient treatment that very day and was excited to be going home. A woman was touched and pleasantly overwhelmed to have so many visitors! Everyone was thankful for their care card and a blanket. This is the third year that Baierl Subaru chose to partner with LLS to help make treatment a little easier for local cancer patients through their annual “Subaru Loves to Care” program. Baierl deserves recognition for their continuing partnership with LLS, and they have our gratitude for bringing hope and warmth to cancer patients in the Pittsburgh area. Pictured (L-R): Jen Miller (LLS), Anthony Savannah (Passavant Hospital Foundation), Kayla McGrath (LLS), Libby Shumaker (UPMC Hillman Cancer Center at UPMC Passavant), and Lee Baierl (Baierl Subaru).

Baierl and Carnegie Exhibitions  –  Kate S

Baierl sponsored some of our greatest family friendly exhibitions like our Amazing Butterfly exhibition that featured an indoor maze for children to learn about the life cycle of a butterfly as well as expend some extra pent up energy during the winter months. Again this year, Baeirl Subaru is planning to partner with us to bring a family favorite blockbuster to the people of Pittsburgh--Reptiles. Thanks Baierl!

Subaru's Amazon Adventure  –  Constance G

Baierl Subaru's support of the movie Amazon Adventure showing at Carnegie Science Center's The Rangos Giant Cinema has helped to provide this amazing true story of exploration and discovery to thousands of children and families. The children leave the movie inspired and encouraged to ask questions, solve problems, and embark on their own adventures that some day may lead to solving environmental, medical, or technological challenges that we all face.

Baierl Subaru Loves Learning (and Science)!  –  Amber T

A very special thanks to all our customers who bought a vehicle in August during our #SubaruLovesLearning event. We were able to donate 150 award-winning AAAS science books to Rowan Elementary School in your name!

Baierl Brings Warmth, Hope to Cancer Patients  –  Breanna S

Baierl Automotive is well-known for their philanthropic ties to the Western PA community, so it was no surprise when they stepped up to the challenge of making cancer treatment more comfortable for local patients. For their annual “Subaru Loves to Care” event, Baierl Subaru partnered with The Leukemia & Lymphoma Society (LLS) to donate blankets to 80 patients at the Baierl Pavilion cancer center at UPMC Passavant. All of the patients were excited and appreciative for this surprise gift. This simple gesture went a long way toward making chemotherapy a little more bearable for them. One patient, Judith Moellenbrock, wheeled her IV pole out into the hallway with a smile to thank William Baierl, the dealership’s Executive Manager. In addition to the blankets, Baierl Subaru provided 10 arts and crafts kits for children who are at the cancer center either accompanying a family member to treatment, or who are battling the disease themselves. Baierl Subaru’s support means so much to LLS, as well as the patients and families we serve. Thank you, Baierl, for being such an outstanding community partner. Pictured: William Baierl, Judith Moellenbrock, and Elizabeth “Libby” Shumaker, Director of Clinical Operations, UPMC CancerCenter at UPMC Passavant.

Subaru and NWF Love the Earth!  –  Lori W

Our Garden of Wishes held time capsules full of students' written wishes for the school year. As the school year was ending, our wishes were dug up and the earthen holes were replanted with pollinator plants received from Baierl Subaru and NWF. Students think this new pollinator garden will definitely make some wishes come true - for people and animals and all wildlife! One of Falk School's guiding wishes is: We want our students to have a reverence for nature. So all students, k-8, spend time exploring, relaxing, and working in our habitat restoration project known here as FALK WOODS.

Pennsylvania's Best 2015  –  bob s

Baierl Subaru continues (in our minds) to be an excellent representative of what Subaru is all about. We are repeat customers even though a large volume dealer is half the distance away from home, and that should tell you something. Subaru continues to be the most progressive and customer oriented car maker one could hope for. We feel among the most privileged to be part of the Subaru family...

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Rowan Elementary School and Haine Elementary School in the Seneca Valley School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

How things have changed  –  David E

First: Buying a new car was NEVER going to be on our bucket list. It was considered comparable to buying a sweeper from a traveling salesman. We've heard all the lines before, "You got to buy now, this price isn't good tomorrow." Oh how things have changed. Frank at Baierl Subaru in Pittsburgh changed all that 2 minutes after we walked in the door. The certified used Outback that we found on their web site was sitting on the show room floor that night. Frank walked over and said, "If you like this deal,(and we did) I've got an even sweeter deal your gonna love sitting outside" He nailed it. 30 minutes later my wife and I were signing papers for a 2015 Subaru Outback with everything we were looking for and even the color. For the first time in our lives, Frank made that experience enjoyable, exciting and rewarding.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 9,404 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 361 trees, 1,599 gallons of gasoline, 13,633 plastic bottles, and 62,709 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRT's up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Baierl Bears  –  Terry K

Baierl Subaru provided 20 Baierl Bears to young patients at Children's Hospital of Pittsburgh of UPMC to help brighten their Christmas holidays. There is no greater gift than paying it forward especially when you can make a child smile. Our deepest thanks and gratitude to the wonderful people at Children's Hospital of Pittsburgh of UPMC for finding owners for this year's Baierl Bears.

Long-term support for Baierl Family YMCA  –  Kathleen N

The Y is a place where people come together to not only pursue their own goals but also to give back to the community. We support each other so that, no matter what the circumstance, everyone has the opportunity to reach their fullest potential. It's a lot like a family and Baierl Automotive has been part of our family for over a decade. Baierl's ongoing support of the Y is a terrific example of how community leaders step-up and pitch-in. Through their generosity, kids have learned about courage, self-confidence and teamwork through camping programs. Families have been able to access critical resources for their most basic needs like food and child care. And, through their example, our community has learned what it means to be there for each other. The support from Baierl Automotive and its employees has meant a great deal to the Y and to our participants. Baierl looks out for their neighbors and that means a lot.

Baierl Subaru Long-standing Partnership with Sarah Heinz House  –  Mary Ellen M

Sarah Heinz House is proud of its long-standing partnership with the Baierl Family of Dealerships starting with one of our cherished alumni, the late William Baierl. Mr. Baierl attended our programs as a youth growing up on Pittsburgh's North Side and continued his involvement with Heinz House as an esteemed benefactor. During our building expansion in early 2000, Mr. Baierl was at the forefront of our capital campaign contributing more than 1.5 million dollars toward the construction of a state of the art, Gold LEED-certified indoor pool and gymnasium. Today, the Baierl Aquatics Center and Gymnasium at Sarah Heinz House are the centerpieces of our youth development programs for more than 3,000 area kids each year. Mr. Baierl's legacy also serves as a vital community resource for our adult and senior citizen members who use these facilities for exercise and wellness programs. In recent years, Mr. Baierl's nephews, Bill and Bob along with their dealership family, have carried on his philanthropy by supporting our annual fundraisers, serving as judges for our 'Youth of the Year' awards, and coordinating the purchase of two vans to transport kids to enrichment events and our summer campsite. We greatly appreciate our partnership with the Baierl Family of Dealerships which helps in our effort to provide safe, quality after school and summer programs for area youth and we look forward to future collaborations.

Baierl Subaru Supports Boys & Girls Clubs of Western PA  –  Mike H

For more than a decade, Baierl Automotive had endorsed the mission of the Boys & Girls Clubs of Western Pennsylvania and has helped make a real difference in the young world of thousands of children in the region. Over the years, financial support provided by Baierl Automotive has been directed towards after school educational programs at nine Boys & Girls Club Branches which translated into measurable progress in math and reading scores for children. Support of our annual golf tournament subsidized summer camp scholarships for single parent families, and very generous vehicle discounts and donations enabled the Clubs to transport children safely for field trips and sporting events. In addition, our staff were equipped with the right vehicles to respond to pick-ups of donations that added tremendous value to our program centers. This past year alone, we were positioned to provide weekly pick-ups of nutritional snacks and distribute throughout our network of facilities in the County. We were honored this past year to present Baierl Automotive with the Boys & Girls Clubs of America National Champion of Youth Award recognizing their sincere passion to make the growing up years count for children. Giving back to the community is important and the good people at Baierl Automotive always seem to do all the right things for all the right reasons.

Commited to Helping the Western PA Humane Society  –  Julie R

We purchased two Subaru vehicles in the same week from Baierl Subaru. We were very impressed with the service that we received from our salesperson. He was very professional and knowledgeable, while at the same time placing no pressure throughout the sales process. Even more so than that, I want to commend Baierl Subaru on their commitment to the Western PA Humane Society. I am an avid volunteer dog walker and I see firsthand all of the good that they do. I was committed to buying a Subaru (it ended up being two when my husband fell in love with the Legacy), but when looking on the Subaru website, they recommend 4 Subaru dealerships that are closer to my house than Baierl Subaru. I specifically drove out to their location because of their support of WPAHS. So if you're wondering if your support of the humane society does anything for your business, in this case, it certainly did. Thank you for continuing to support this important cause.